All prices in USD, mid-October 2026, shown as ranges. You look up a card and the site says “Market Price: $1,700.” You scroll down, and the cheapest copy anyone’s selling is $4,000. WTF? Don’t worry, most of us have been here before. Or you find an Umbreon ex from Prismatic Evolutions with a “lowest price”
Market Price vs Lowest Listing: Which One Should You Trust? Read More »
All prices in USD, as of mid October 2026. Based on actual marketplace prices. This is a weird one, but before we get into the 30th Celebration set, we need a quick squizz at the 25th anniversary set (Celebrations, 2021), because it shows us where the money ended up. Five years on, if you bought
Pokémon 30th Celebration: Which Cards Have the Best Long-Term Investment Case? Read More »
All prices in USD, as of mid-October 2026. Here’s a number that will shock you. Of the 347 priced cards in Prismatic Evolutions, one Umbreon accounts for about a quarter of the entire set’s value… One flipping card! We love Eevee and the Eeveelutions as much as the guy (or gal), but that’s a lot
Prismatic Evolutions – Is It Still Worth Investing In? Read More »
To get the best framework for this set, we need to jump back to the Mega Evolution set. A year after Mega Evolution launched, the most valuable card isn’t a Charizard (we can hear a few people cheering about that). It’s Mega Lucario ex, at about $227 USD, which is a jump in price compared
Why We Think Pokémon Aura Seeker Could Be Worth Investing In – The Honest Take Read More »
Here’s a number that should bother you (even for us, that was a wild first sentence). In our price data, the best Starlight Rare in Phantom Revenge sits at $17.90 USD, not much coin for the set’s chase card. The Dark Magician Starlight Rare from Magnificent Monsters, a set that’s a little over four weeks
Why We Think Yu-Gi-Oh! Immortal Phoenix Could Be Worth Investing In (Just Not the Box) Read More »
Way back In 2009, Chaotic’s website had an insane 1.25 million registered players, to give you an idea of how massive that is, Magic: The Gathering at the same time only had 150,000 registered players. But barely a year later, Chaotic’s card sales for the first quarter had collapsed from $2.4 million USD to $437,000
Chaotic Is Back: Is the Comeback Worth Investing In? Our Honest Take Read More »
In our Gen 1-4 investment piece, we made the case that the vintage scarcity argument is the most durable long-term investment concept in the TCG hobby, and of course that it applies best to the first four generations, where the beautiful combination of print run scarcity and nostalgia has driven Base Set Charizard to half
Pokémon Gen 5 to 9: Which Characters Actually Have the Strongest Investment Case? Read More »
We need to look back to figure out what’s happening in the future. Ten months post-release, the retail tuck box ($19.55 USD) is worth about the same as the best single card in the whole set (a Starlight Rare at $19.96 USD), and not one card in the set clears $20 USD… Now look at
Is Yu-Gi-Oh! Glorious Victors Worth Investing In? Our Honest Take Read More »
When it comes to Cards vs Capital, we have compared pretty much all of them: Pokémon cards vs the NASDAQ, One Piece cards vs Bitcoin, cards vs gold, cards vs sneakers, but this is the one that feels like it could be a family debate around the dinner table. Two groups of collectors/investors who are
TCG Cards vs LEGO: Which One Actually Makes More Money? Read More »
Every single time the Pokémon or Yu-Gi-Oh market (and some emerging TCGs) has a rough few months, prices correct. A set was over hyped and then underperforms, maybe even a reprint announcement destroys 40% of a high value card overnight. Then the same conversation starts up again… Forums, social channels, and YouTube videos flood in
Has the TCG Investment Bubble Popped? Here Is Our Honest Answer Read More »
