Pokemon Market

All prices in USD, as of mid October 2026. Based on actual marketplace prices. This is a weird one, but before we get into the 30th Celebration set, we need a quick squizz at the 25th anniversary set (Celebrations, 2021), because it shows us where the money ended up. Five years on, if you bought

All prices in USD, as of mid-October 2026. Here’s a number that will shock you. Of the 347 priced cards in Prismatic Evolutions, one Umbreon accounts for about a quarter of the entire set’s value… One flipping card! We love Eevee and the Eeveelutions as much as the guy (or gal), but that’s a lot

To get the best framework for this set, we need to jump back to the Mega Evolution set. A year after Mega Evolution launched, the most valuable card isn’t a Charizard (we can hear a few people cheering about that). It’s Mega Lucario ex, at about $227 USD, which is a jump in price compared

In our Gen 1-4 investment piece, we made the case that the vintage scarcity argument is the most durable long-term investment concept in the TCG hobby, and of course that it applies best to the first four generations, where the beautiful combination of print run scarcity and nostalgia has driven Base Set Charizard to half

The XY era, we know you remember it, ran from early 2014 through late 2016. It produced one of the most impressive sealed investment stories we have ever seen in all of the Pokémon TCG, and it is a story that usually goes unnoticed. Yes, Evolutions exist, and overall it was and still is insane.

Let’s begin with a number that still hurts to look at if you missed the Hidden Fates boat. Once upon a time, the Hidden Fates Elite Trainer Box retailed for $50 USD when it dropped on September 20, 2019. Today, that exact same ETB sealed sells between $280 and $548 USD depending on where you

Ask most Pokémon investors where the vintage investment opportunity (if you have a butt ton of capital that is) is and the answer is almost always some combination of Base Set, Neo Genesis, and Skyridge. First editions, gold stars and holographic rares from the WOTC era, the “blue chip stocks” of the hobby if you

Here at The TCG Times, we spend a lot of time talking about which cards or sets are worth investing in. But today we are mixing it up and asking the more fundamental question underneath: which characters carry the deepest, most durable investment weight across the first four generations of the Pokémon TCG? Because understanding